If you are trying to promote something on the internet, be it your business, a product or service or a blog or website, you want to get as many of the right people looking at your content as possible. One way of doing this is by promoting links to your content using social media sites such as Facebook, Google+ and Twitter, which allow you to target specific groups of people who are likely to be interested in what you have to say or sell. Another is to bring in traffic via search engines.
To get the most people possible finding your site as a result of internet searches, you want your content to appear as near to the top of the list as possible in searches for keywords relevant to what your site or product is about. This is called internet marketing SEO (SEO stands for search engine optimization).
Although many search engines are available, the majority of people focus their efforts in internet marketing SEO on Google. Google has such a massive market share that if you can optimize your content for Google searches you are guaranteed to bring in visitors.
Internet Marketing SEO is critical to the success of almost any online marketing strategy, even if your approach is heavily reliant on social media. You can’t ignore the power of Google when it comes to the way that the modern internet is used, and if your site is coming up way down there on page five when somebody searches for the exact thing you do best, you are going to miss out on that lead.
So, how can you learn internet marketing SEO? The first step is to understand how Google works. Learn how Google ranks pages in search results, and consider how your existing content matches up to their criteria and how you can make it better. Internet marketing SEO is quite a precise science, because Google have designed their systems to look for the best results for their users, meaning it is very difficult to cheat their sophisticated analysis processes simply by overloading some content with keywords that don’t add any value to the reader.
To truly use internet marketing SEO well, you shouldn’t be trying to fight against or trick Google’s systems, because even if you manage this, the people who visit your site won’t be impressed if the content doesn’t make sense or turns out to be irrelevant to their search so you won’t be doing your business any favors. Instead, work with Google, and try and use its rules to help you create content that is useful and engaging but also does well in searches – that is the true recipe for success in internet marketing SEO.
If you want to learn from an expert, there are plenty of internet marketing SEO books, courses and online resources available, and it is even possible to get an accreditation in these techniques if it is something you are interested in doing professionally.
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